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Email Marketing

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Email-Marketing

Social media is changing how businesses find customers and how customers engage with brands. There are many reasons to believe that it will eventually overtake email marketing, but I'm a firm believer that it's here to stay. In fact, BitXpert believe email marketing combine with search (SEO) and social media will the best strategy moving forward.However; let me get a few things straight.

First, email is the original social network. Second, you need email to open social network account and get alerts. third, search engines (Google, Yahoo, Bing) will continue to index and aggregate social network data not to mention most social network has their own internal search engine as well.

Why email

Today it's hard to find someone without an email account and majority of account holders have had it for a while (I still check my hotmail from 14 years ago) thus letting it go is not likely for most.

Another benefit of email is that it's a direct private channel of communication to alert customers on new product offerings or promotions. At the same time, customers can use e-mail to provide feedback and ask questions.

This is why great email marketers tend to focus on delivering high value content at the right time, with the proper frequency using attractive subjective lines that encourage clicks and forwards.

Advantages of Email Marketing

  • Content push to users
  • Backlinks
  • Goal conversion

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